A professional-looking website can make or break a customer’s decision to buy from you. But many businesses, especially small ones, lose out on sales due to simple but costly website mistakes. Whether you’re selling products online or offering services, it’s important your website works with you, not against you.
Below, we’ve listed five common issues we often see when reviewing websites, along with suggestions to help you avoid them.
1. Slow Page Load Speeds
Online shoppers are impatient. If your site takes more than a few seconds to load, users are likely to leave before even seeing what you offer. Speed is also a ranking factor for Google, so a slow site can affect both your sales and visibility.
- Simple fixes include converting images, limiting plugins, and investing in proper hosting. We help clients identify and solve speed issues to keep things fast and frictionless.
2. Poor Mobile Experience
Over half of all web traffic now comes from mobile devices, yet many sites still fail to display properly on phones and tablets. If users can’t navigate easily or access key information, they’re unlikely to convert.
- We always build responsive websites, ensuring your content looks great and works properly across all devices, giving you the best chance of converting mobile visitors into customers.
3. Lack of Clear Calls to Action
A surprising number of websites don’t tell users what to do next. Whether it’s ‘Buy Now’, ‘Get a Quote’, or ‘Book a Call’, a clear and visible call to action is essential. Without one, visitors may browse and leave without taking any steps.
- We design sites with purpose, ensuring key actions are clearly signposted and easy to follow.
4. Outdated or Inaccurate Information
Trust is key to converting customers, and outdated prices, contact details, or services can erode that trust quickly. If your content isn’t up to date, visitors might assume your business isn’t active or reliable.
- Regular maintenance is part of our service. We make it easy for you to keep your site current, or we can handle updates for you.
5. Difficult Checkout Processes
Trust is key to converting customers, and outdated prices, contact details, or services can erode that trust quickly. If your content isn’t up to date, visitors might assume your business isn’t active or reliable.
- Regular maintenance is part of our service. We make it easy for you to keep your site current, or we can handle updates for you.
Let’s Make Sure Your Website is Working for You
Many of these mistakes are easy to fix once identified. At NaNet, we review and build websites with conversion in mind—helping you avoid the pitfalls and turn more visitors into paying customers. If you’re unsure how your site is performing, we’d be happy to take a look.
Get in touch today to find out how we can improve your website and help boost your sales.
Let’s Make Things Happen
Reach out to our team today and let us bring your vision to life with a truly remarkable website tailored to your needs!
