Having great performance means nothing without results, and to show results you need to have your adverts running as well as they can. This can’t be proven unless high budget ad campaigns are running. Therefore Google made the requirement of managing a $10,000 USD spend over the previous 90-day period, so it has to be maintained for us to have Google Partner. Currently that equates to around £90 per day.
To accomplish this we couldn’t do much but trust our advertising and clients. We don’t push to spend more on advertising as we’re aware you know your budget well. But our clients have seen the results of their advertising work well and have decided to increase spending and with their combined efforts we have reached the threshold.