Introduction
When creating a website it can all become very overwhelming. With so many different aspects of the website needing attention it can be easy to miss some key components that would improve your website considerably. As with all websites, the structure of the site is vital for the websites performance, that’s why it’s important to consider which pages users will be most likely to visit and to ensure you have a wealth of vital information that users can access easily.
These elements can all contribute to a user’s experience as well as helping your site’s credibility and improving your business growth. While not all elements will be relevant for every business, these key elements will greatly help any business that can include them.
Clear contact information
Clear contact information seems like an obvious one but it’s often overlooked. Having a contact page is a great idea but you also need to ensure it’s easy to navigate to. It’s also a good idea to have some form of contact information on every page, for example in the footer, in case someone is browsing with minimal internet and simply wants to contact your business.
The contact information you provide will be relevant to your business. For example if you want customers to be able to simply visit your shop you should include an address and your opening times. Other common information given includes phone number and an email address so customers can contact you from afar. If you’d rather not give out email address you can use a contact form on the website instead, which would send a message directly from the customer too.
Comprehensive Service Pages
Having a website is great but if it doesn’t explain to visitors what your company does, it won’t help expand business. Use clear headlines and detailed descriptions of your services and offerings as well as high-quality images to showcase what your business has to offer.
It’s also a great chance to explain the benefits of your products or services, including their unique selling points. You can even choose to include prices online to help entice customers to come visit your business.
Engaging About Us Section
Tell people your story. Letting people know your business’s story helps personalise your business, helping build trust and connect with potential customers. Now more than ever customers are being conscious about buying from smaller businesses.
This is also a great place to use some photos or videos you have for the company! You could also include anecdotes from the business or a little bit about the employees.
Regularly Updated Blog
Consistent blog posts are a great way to help get visitors to your site too. You’re already reading an example of that! Blogs are a great way of getting your website seen by search engines. By creating content relevant to your business that people want to read, you will naturally get potential customers arriving on your website.
There are a range of options when it comes to blogging. You can choose to do things like Industry insights, how-to guides, company news, customer success stories, or really anything else that you could create content for frequently.
Compelling Customer Testimonials
Showing positive reviews, testimonials, and customer feedback on your website is a great way to establish credibility and trust in your company. It lets people know you can deliver the services you promise.
Including customer names and photos is a huge help to the credibility of the testimonials so if possible, try to add those.
Clear Call-to-Actions (CTAs)
Let people know it’s already a great time to take action. When they’re on your site you want them to purchase a product, book your service, or just get in contact with you. Make it obvious how to complete the action you want.
Use call to actions sparingly but effectively. Use strategic placement and compelling language to entice people to take action. Contrasting colours on call to actions can be used to quickly highlight them.
User-Friendly Navigation
Navigation is often overlooked once a website is working. Websites use a default menu structure or one is automatically created based on the pages used. Sometimes, however, the layout makes it awkward to navigate the website for the end user.
Careful consideration should be taken to create a logical layout based on how users will be using the website.
Conclusion
There are some great simple things you can do on your site that every small business should try to include. Add clear contact information, a services page, about us and customer testimonial sections or pages, creating blog posts, and using well-made call to actions with a logical layout to your website and see whether your business improves today! If you’re struggling to do it yourself we’d be happy to help. Get in touch today.
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