To make sure we weren’t wasting our money we had to ensure people seeing the sign would know key details about our company. What we do, how to find out more, and how to contact us.
Readability – We need to consider how easy our banner is to read, as it’s at a roundabout most people will only have a very short amount of time to view it and gather information
Short and sweet – Again because of how little time potential clients have to read this banner we have to get our message across in as few words as possible
Word locations – Because people may only read a few of the words it’s important to have the most important words read first
Colours – We needed to use clear colours that match our brand style but that would also catch the eye