Pagespeed is an important factor for any website. A slow website will obviously make visitors less likely to want to stay and browse the website, especially if they have to change pages frequently.
Websites can load slowly due to a large number of internal and external factors. We only have control over the Internal factors.
- Website Design and Structure
- Server Performance
- Content Management System (CMS)
- Images and Multimedia
- Code Efficiency
- User’s Internet Connection
- Geographic Location
- Content Delivery Network (CDN)
- Third-Party Scripts and Services
- Browser and Device Differences
Page speed has become such an important factor in web visits that Search Engines. Google and Bing, among others, will penalise websites that load slowly and show them further down on their results page. Because of this even if your website seems like it loads fast enough, it may still be worth improving it’s speed. Google can detect smaller changes in speeds better than people can so still may be punishing you.
Fortunately, using Google Search Console, we can find out whether Google has any problems with your websites speed. It uses real user data which is difficult to replicate in a lab, because of this a website can be extremely fast but if something is stopping users being able to experience it quickly then it will still be considered slow.